Social Media Video Success As with almost all areas of life, the internet has revolutionized the way businesses market their products and services. By the end of 2016, digital platforms, including social media, had surpassed traditional forms like newspapers and TV advertising. A whopping $60 billion was spent on social media marketing [...]
6 -Tips on How to Increase Engagement As with almost all areas of life, the internet has revolutionized the way businesses market their products and services. By the end of 2016, digital platforms, including social media, had surpassed traditional forms like newspapers and TV advertising. A whopping $60 billion was spent on social [...]
Hell no! They suck if you have no idea what you're doing. Social Media Marketing is perhaps one of the most powerful paid promotions available to date. Facebook vs Google: You may be a business or marketer wondering which way to go on this one. Do you invest your marketing budget into social media ads [...]
What is Neuromarketing and Why is it Becoming Popular? Neuromarketing is a field of marketing research that studies consumers' sensorimotor, affective and cognitive response to certain marketing stimuli. This field of research aims to better understand the impact of a marketing stimuli, by observing and interpreting the brains response to that marketing stimuli. Neuromarketing studies [...]
What is Remarketing and How Does it Work? Remarketing with Display Network Advertising consists of advertising your business with text, image, interactive and video ads, and placing those ads on websites where your customers are likely to be found. How it differs from standard display advertising is through its ability to target more closely. We [...]
How to Optimize your Social Efforts We're here to share you some social media marketing secrets that may help increase the reach potential of your message. If you've ever put together a social media ad, you know that there are a ton of options. From determining what kind of campaign objective you are looking [...]
What is Drip Marketing? Drip marketing is a communication strategy that sends (or “drips”) a pre-written set of messages to customers or prospects over time. Often called lead nurturing, but known by other names such as drip marketing, lifecycle email, autoresponders and email marketing automation, the concept is all the same - a set [...]
What is your Customer Acquisition Cost (CAC) and why is it important to know? Many businesses think about common elements when starting or running a business- they know they need a suitable and experienced team, a product/service that fits in the market, and capital to maintain their day to day operations. While all of [...]
Google Trends and Display Advertising: We’re here to share you a little advertising trick- how to utilize Google Trends and Display Advertising for more impressions. Google Trends is a great tool- it shows how often a particular search term or topic is searched for in various regions of the world. This tool can help you [...]
Digital Marketing Tools Every business owner is looking for ways to make life a little easier and find ways to improve their revenue stream- at the end of the day, that’s what it’s all about anyways – the bottom line. Here are some great digital marketing tools that you might want to take a look at. [...]
