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Social Media Video Success

Social Media Video Success As with almost all areas of life, the internet has revolutionized the way businesses market their products and services. By the end of 2016, digital platforms, including social media, had surpassed traditional forms like newspapers and TV advertising. A whopping $60 billion was spent on social media marketing [...]


Customer Acquisition Cost

What is your Customer Acquisition Cost (CAC) and why is it important to know? Many businesses think about common elements when starting or running a business- they know they need a suitable and experienced team, a product/service that fits in the market, and capital to maintain their day to day operations. While all of [...]


Google Trends and Display Advertising

Google Trends and Display Advertising: We’re here to share you a little advertising trick- how to utilize Google Trends and Display Advertising for more impressions. Google Trends is a great tool- it shows how often a particular search term or topic is searched for in various regions of the world. This tool can help you [...]


Useful Digital Marketing Tools

Digital Marketing Tools Every business owner is looking for ways to make life a little easier and find ways to improve their revenue stream- at the end of the day, that’s what it’s all about anyways – the bottom line. Here are some great digital marketing tools that you might want to take a look at. [...]


Power of Social Media Marketing

DON’T IGNORE SOCIAL MEDIA’S POWER People make a lot of decisions every single day, some being conscious but most are unconsciously made by the information that surrounds them. Social media is one of those information platforms that subconsciously impact the decisions made by consumers everyday. Roughly 95% of consumers report that they trust the information [...]