Search Engine Marketing (Pay-Per-Click)
From need recognition to information search, SEM advertising ensures you form a direct connection with your customers when they’re evaluating alternatives and searching for a solution. It’s about reaching the right audience at that precise moment they’re most likely interested in what you have to offer.
From keyword research, audience insights, creative testing and prognostic bidding, we build you a search campaign that uses the right combination of advanced SEM strategies to ensure you get results. Whether you’re looking to drive sales, increase inquiries, brand awareness, or sell more products, we help you harness the power of search to immediately bring you more ready-to-act traffic.
Perhaps one of the greatest strengths of Search Engine Marketing is that it offers advertisers the opportunity to put their ads in front of highly motivated customers that are intent driven. Plus, SEM is quick and responsive; what’s most appealing is you don’t have to wait to see results. While it may take a while until you can see the full impact of our campaigns, because of it’s flexibility, we can have you set up in just a few hours and you can start seeing results within the first day. Changes can also be done on an ad-hoc basis, giving us the ability to tailor your search keywords, ad creatives, budget and approach at any time.
We take the time to learn about your industry, your customer segments, and your KPI’s. We dive into Google Analytics to learn the behaviors of your ideal segment so we can deliver your ads to your most qualified customer – leveraging search data, quality consumer insights, and user browsing behavior. Furthermore, we are experts in contextual and audience targeting, we make sure to match your ads to people who are most likely to be interested in what you’re selling.
There are many ways we optimize your budget so that you make the most out of your advertising dollars. We make sure you see a positive ROI on your advertising dollars by utilizing many of Google’s best practices; one being increasing quality score and ad rank to lower your cost-per-click. We optimize your ads to make sure you’re getting the most clicks for your buck and continuously monitor your bid strategies, keywords, and quality metrics to ensure each ad is performing favourably.
It is extremely important to develop negative keywords in your PPC campaign. Negative keywords make sure your ads appear only to the people looking for what you offer. This added level of control helps you get the most of your advertising dollars by increasing your CTR (click through rate), reducing your average CPC (cost-per-click) and extending your overall SEM ROI.
Our team of experts create the copy for your search ads with the highest effectiveness. We know what to look for in order to increase your quality score and ad rank so that you pay the least amount per click. We make sure your ads are compelling enough to click and accurate enough to reduce your cost-per-click. We also ensure your ads are accurate for your offerings and customer segment so that every dollar is spent sensibly. We handle everything from conceptualization, design, execution, and A/B split testing.
There are several bidding strategies to choose from, each designed for a specific target. If you want to generate traffic to your website, are interested in increasing brand awareness, or you want customers to take a direct action on your site (conversion), we can manage the process and implement the best bidding strategies to help you generate the highest ROI for your given marketing objectives.
Perhaps the most vital component of your AdWords campaign is your conversion strategy. We know what it takes to increase your conversions and follow Googles best practices to optimize your lead captures. Whether it’s through dynamic remarketing strategies, enhanced cost-per-click bidding, conversion tracking, behavioral targeting, or landing page optimization, we make sure you’re set up with lead generation being top of mind.
Reach the right people, at the right time. Search campaigns are more than just increasing traffic. It’s about reaching the right audience at the precise moment they’re most likely to engage with your business.
Geotargeting: we can target your ads to reach customers in your own backyard or halfway across the world. No matter how specific or broad your targeting, we help you appear where your customers are likely to be found.
Full Control: we have full control over your search campaigns, such as: location of searches, keyword triggers, time/day of the week your ads show, device type (desktop or mobile), network (display network vs search network), your ads position and many more.