Social Media Video Success

As with almost all areas of life, the internet has revolutionized the way businesses market their products and services. By the end of 2016, digital platforms, including social media, had surpassed traditional forms like newspapers and TV advertising. A whopping $60 billion was spent on social media marketing in 2016 alone. What this means for your business is really quite simple: Get in or lose out!

Although lots of businesses already know the value of social media to their marketing efforts, many still grapple with how to use it effectively. Research shows that the most effective way to benefit from social media is to increase engagement. It is not enough to simply advertise and increase inbound traffic; it has become more imperative to engage with your consumers to create stellar social strategies. Given that this is a complete departure from the way marketing was traditionally done, it is not surprising that one of the challenges that confront brands today is how to achieve a meaningful connection.

According to a recent survey, 91% of businesses declared that the issue they would most like to figure out is how to best connect with people through social media. If you happen to be grappling with this issue too, here are six effective tips that will help you increase engagement with your social media marketing initiatives:

Get your Timing Right

Choosing the right time to post your messaging is absolutely critical, because the window of opportunity for engagement on social media is very small indeed. According to Hootsuite, a leading social media management system, Facebook posts reach 75% of their potential engagement in five hours while the average tweet reaches this 75% mark in less than three hours. It is therefore important to get your message out in front of as many eyeballs as possible when the largest portion of your target audience is online.

Research suggests that the most advantageous times to post on Facebook is between 1–4 p.m (EST) late into the week and on weekends;