Research suggests that people spend about 2.6 seconds scanning a website before focusing on a particular section and about 5 seconds on a website before clicking the back button.
While fancy graphics can attract an audience, if you don’t provide compelling content, and show you understand how users interact with websites by providing an optimal user experience, you’ll lose your visitor before a conversion can be made.
Investing in your online advertising before optimizing your website is like paving a road, but there is a gate in front of your destination.
Have you ever wondered why your website doesn’t produce the results you hoped for? It’s because they are usually built with the same principles – a client describes what business they are in and what kind of site they want, and the design team delivers. Did the client or design group ever consider more important metrics like website conversions or information architecture? Most likely not.
We make sure to design your website incorporating compelling visuals, strong written content, goal-driven copy, captivating typography, and eye-catching composition; all structured perfectly to facilitate high interaction rates.
We will also make sure your website is mobile responsive; that is regardless of who, where, or how someone is accessing your site, your content remains the same.
There’s more to web design than just fancy design elements and captivating visuals – information architecture is the art of developing and organizing websites for optimal user experiences & high conversion rates. With all of our web development projects, we take an immersive approach to uncover what it is exactly that makes people act. We are conversion and content experts, we place users in the right context, with curiosity-invoking messaging, and then optimize your landing pages to facilitate high interaction rates.