Social Strategy

Most campaigns fail to achieve their desired objectives due to a lack of strategic planning. A campaign with a sound strategy has a directional blueprint from which to plan, prioritize, execute, measure, and optimize its efforts. This leads to more consistent executions and better results across every social touchpoint.

With a clear understanding of your brand positioning, your target, their behaviors and the overall landscape, we develop your communication strategy including the best imagery and words to connect with your audience. We create compelling communications that can speak to each of your consumer segments, and continually test and refine our messaging to ensure the highest response levels.

Social Strategy

Most campaigns fail to achieve their desired objectives due to a lack of strategic planning. A campaign with a sound strategy has a directional blueprint from which to plan, prioritize, execute, measure, and optimize its efforts. This leads to more consistent executions and better results across every social touchpoint.

With a clear understanding of your brand positioning, your target, their behaviors and the overall landscape, we develop your communication strategy including the best imagery and words to connect with your audience. We create compelling communications that can speak to each of your consumer segments, and continually test and refine our messaging to ensure the highest response levels.

Social Management

Social media management includes developing your content calendar, then effectively managing that activity, as well as your live audience streams.

We build out your calendar to include powerful, platform-specific content that includes intriguing topics that speak to your audience in your brand voice. We will keep your social media accounts active with a steady stream of enthralling posts that capture attention and encourage ongoing engagement.

Our goal is to maintain your audience at the highest level of interaction. This involves engaging and interacting with your audience, in your brand voice, 24/7. Additionally, leveraging our social listening program, we will know the latest social conversations, trends, and brand mentions, responding swiftly and with meaning.

Social Management

Social media management includes developing your content calendar, then effectively managing that activity, as well as your live audience streams.

We build out your calendar to include powerful, platform-specific content that includes intriguing topics that speak to your audience in your brand voice. We will keep your social media accounts active with a steady stream of enthralling posts that capture attention and encourage ongoing engagement.

Our goal is to maintain your audience at the highest level of interaction. This involves engaging and interacting with your audience, in your brand voice, 24/7. Additionally, leveraging our social listening program, we will know the latest social conversations, trends, and brand mentions, responding swiftly and with meaning.

Social Listening

There are billions of social media conversations that take place every single day and if you’re not paying attention, you could miss opportunities to learn and navigate your way through changing attitudes and behaviors.

We help you quickly hone in on the topics you want to hear, so you can build a clear picture of the interests, attitudes and evolving behaviors that enable you to create more relevant and meaningful marketing communications. If somebody mentions your brand or talks about a topic that’s important to your business, you should know about it. Whether Facebook, Twitter, Instagram, TikTok, websites, and more, we wade through thousands of data feeds to spot new consumer trends and untapped opportunities. This in turn allows us to ensure your tactics remain the most effective throughout your campaign.

Social Listening

There are billions of social media conversations that take place every single day and if you’re not paying attention, you could miss opportunities to learn and navigate your way through changing attitudes and behaviors.

We help you quickly hone in on the topics you want to hear, so you can build a clear picture of the interests, attitudes and evolving behaviors that enable you to create more relevant and meaningful marketing communications. If somebody mentions your brand or talks about a topic that’s important to your business, you should know about it. Whether Facebook, Twitter, Instagram, TikTok, websites, and more, we wade through thousands of data feeds to spot new consumer trends and untapped opportunities. This in turn allows us to ensure your tactics remain the most effective throughout your campaign.

Social Activation

We use paid social to promote your message, reach valuable new audiences, and drive action at every stage of the consumer journey. Our approach goes beyond the usual channels of amplification to create your most powerful opportunity to trigger response. We will develop a tactical social plan that meets your media objectives and aligns with your business goals.

We know how to reach the right audiences. We use various data sources to identify your most qualified customers based on context, interests, actions, and behaviors, and match your ads to those who are most likely to be interested in your message.

Additionally, you will receive comprehensive post-campaign reports to understand where your ad spend is going and give you a full picture of how your media plan was delivered.

Social Activation

We use paid social to promote your message, reach valuable new audiences, and drive action at every stage of the consumer journey. Our approach goes beyond the usual channels of amplification to create your most powerful opportunity to trigger response. We will develop a tactical social plan that meets your media objectives and aligns with your business goals.

We know how to reach the right audiences. We use various data sources to identify your most qualified customers based on context, interests, actions, and behaviors, and match your ads to those who are most likely to be interested in your message.

Additionally, you will receive comprehensive post-campaign reports to understand where your ad spend is going and give you a full picture of how your media plan was delivered.

Social Outreach

We work with the largest network of top influencers consisting of 510,000 of the most prominent influencers worldwide, having a combined reach of over 4 billion people.

By choosing the right influencer as a brand ambassador, companies engage and quickly activate audiences with a credible voice. We will help you identify the right influencers, create a narrative to tell your brand story, and manage your campaign, from ideation to launch. Whether you’re looking for local, micro, macro, or mega influencers, we will engage the most suitable talent for your campaign and budget.

Our discovery tool makes it possible to view each creator’s audience demographics, complete with average engagement rates, views, comments, likes, any brand affiliations or mentions, and posting habits, to ensure our recommendations are backed by data-driven metrics.

Social Outreach

We work with the largest network of top influencers consisting of 510,000 of the most prominent influencers worldwide, having a combined reach of over 4 billion people. Influencers can be fashion or lifestyle bloggers, personal trainers, chefs, authors, key opinion leaders, celebrities, or even everyday people with the right connections and social pull.

By choosing the right influencer as a brand ambassador, companies engage and quickly activate audiences with a credible voice. We will help you identify the right influencers, create a narrative to tell your brand story, and manage your campaign, from ideation to launch. Whether you’re looking for local, micro, macro, or mega influencers, we will engage the most suitable talent for your campaign and budget. Let us help take the guesswork out of influencer discovery and make every campaign matter with data-driven insights.

Social Analysis

Every time someone interacts with content online, it generates data. This can include website behaviors, interactions with ads, actions taken on an app, or offline events such as in-store purchases. This data gives advertisers information on people’s interests and actions, so they can target their messages to those most likely to respond. We will connect the necessary data sources to collect relevant data signals for intent-based targeting and to measure your results.

Reporting organizes data into informational summaries to show the outcome of that campaign. Insights, on the other hand, are deeper analysis of data that explains the reasons behind the results. We provide meaningful reporting, cutting through all the big data to deliver relevant and actionable insights to integrate learnings into an even more robust program moving forward.

Social Analysis

Every time someone interacts with content online, it generates data. This can include website behaviors, interactions with ads, actions taken on an app, or offline events such as in-store purchases. This data gives advertisers information on people’s interests and actions, so they can target their messages to those most likely to respond. We will connect the necessary data sources to collect relevant data signals for intent-based targeting and to measure your results.

Reporting organizes data into informational summaries to show the outcome of that campaign. Insights, on the other hand, are deeper analysis of data that explains the reasons behind the results. We provide meaningful reporting, cutting through all the big data to deliver relevant and actionable insights to integrate learnings into an even more robust program moving forward.

Search Ads

Reach the right audience at the precise moment when they’re most likely interested in what you have to offer. Search advertising is about reaching potential customers while they’re evaluating alternatives and searching for a solution.

From keyword research, audience insights, creative testing and prognostic bidding, we build you a search campaign that uses the right combination of search tactics to ensure you get results. Whether you’re looking to drive sales, increase inquiries, improve awareness, or sell more products, we help you harness the power of search to immediately bring you more ready-to-act traffic.

Search Ads

Reach the right audience at the precise moment when they’re most likely interested in what you have to offer. Search advertising is about reaching potential customers while they’re evaluating alternatives and searching for a solution.

From keyword research, audience insights, creative testing and prognostic bidding, we build you a search campaign that uses the right combination of search tactics to ensure you get results. Whether you’re looking to drive sales, increase inquiries, improve awareness, or sell more products, we help you harness the power of search to immediately bring you more ready-to-act traffic.

Shopping Ads

Selling products online doesn’t have to be challenging. Let us take the guesswork out of e-commerce. If you’re a retailer, we can activate Shopping campaigns to promote your online and local store inventory with visual formats at the exact moment when potential customers are searching for alternatives and a solution.

When you’re ready, with your product inventory, we’ll help you set up or integrate your current Merchant Center to intelligently build an experience tailored to you and your retail goals.

Shopping Ads

Selling products online doesn’t have to be challenging. Let us take the guesswork out of e-commerce. If you’re a retailer, we can activate Shopping campaigns to promote your online and local store inventory with visual formats at the exact moment when potential customers are searching for alternatives and a solution.

When you’re ready, with your product inventory, we’ll help you set up or integrate your current Merchant Center to intelligently build an experience tailored to you and your retail goals.

YouTube Ads

YouTube is one of the most visited websites in the world with more than 1 billion visits each month and reaches more adults aged 18-34 than cable television, so it’s important to consider it as part of your digital media mix.

If you’re looking to increase brand awareness and extend the impact of your message, YouTube Advertising can help provide a prime opportunity to get in front of your audience when they are most receptive to video content.

With a range of video ad formats to engage on YouTube, whether pre/mid-roll skippable or non-skippable in-stream, in-feed, bumper, outstream, or masthead, we’ll extend the reach and impact of your message and capture a deeper connection with your audience.

YouTube Ads

YouTube is one of the most visited websites in the world with more than 1 billion visits each month and reaches more adults aged 18-34 than cable television, so it’s important to consider it as part of your digital media mix.

If you’re looking to increase brand awareness and extend the impact of your message, YouTube Advertising can help provide a prime opportunity to get in front of your audience when they are most receptive to video content.

With a range of video ad formats to engage on YouTube, whether pre/mid-roll skippable or non-skippable in-stream, in-feed, bumper, outstream, or masthead, we’ll extend the reach and impact of your message and capture a deeper connection with your audience.

Display Ads

Reinforce your message with display advertising. Target your audience while they’re browsing their favourite websites, checking their Gmail account, or using their mobile device. Display ads provide opportunities to engage users with appealing ad formats.

Whether on GDN or Google AdX, our display ads help reinforce your message and increase awareness, ad recall, and consideration. By establishing targeting personas through keywords, ideal placements, in-market, affinity, contextual, demographics, or actions and behavioral triggers, we make sure your ads appear at the ideal place where your audience is most receptive to receiving your message.

Display Ads

Reinforce your message with display advertising. Target your audience while they’re browsing their favourite websites, checking their Gmail account, or using their mobile device. Display ads provide opportunities to engage users with appealing ad formats.

Whether on GDN or Google AdX, our display ads help reinforce your message and increase awareness, ad recall, and consideration. By establishing targeting personas through keywords, ideal placements, in-market, affinity, contextual, demographics, or actions and behavioral triggers, we make sure your ads appear at the ideal place where your audience is most receptive to receiving your message.

Performance Max

Designed to complement your keyword-based Search campaign, with Performance Max, we’re able to access all of Google’s channels like YouTube, Gmail, Search, Display, Discover, and local Maps, in a single campaign.

Performance Max uses the conversion goals you set and then optimizes and drives performance based on the conversion and value using smart bidding technologies. Combining automation technologies across bidding, audiences, creatives, and attributions, this campaign type uses machine learning to determine bids on auction that have the highest probability of meeting your goals in real-time and serves the most successful channel that achieves those goals.

Performance Max

Designed to complement your keyword-based Search campaign, with Performance Max, we’re able to access all of Google’s channels like YouTube, Gmail, Search, Display, Discover, and local Maps, in a single campaign.

Performance Max uses the conversion goals you set and then optimizes and drives performance based on the conversion and value using smart bidding technologies. Combining automation technologies across bidding, audiences, creatives, and attributions, this campaign type uses machine learning to determine bids on auction that have the highest probability of meeting your goals in real-time and serves the most successful channel that achieves those goals.