Reach: More than 1 billion visitors are on YouTube each month watching over six billion hours of video. Of every marketing channel available, YouTube has the authority to reach a larger percentage of the population.
Targeting: Increasing your reach means nothing if you’re not reaching the right audience. With YouTube advertising, we can target based on demographics, location, behaviors and interests, daypart, and topics to ensure your message gets seen by the right audience.
Effectiveness and Engagement: YouTube Advertising is shown to increase engagement, with video marketing converting better than any other content.